Understanding Fat Loss After 40
Slow and steady can work. So can a shorter, more focused approach. The important bit is knowing which one is right for you.
Slow and steady is best, or is it?
Fat loss is never a one size fits all approach
If you’ve spent years trying to lose weight, you’ve probably been told there’s only ONE way to do it properly, slowly
Be patient and trust the process
Sometimes thats exactly the right advice and sometimes it isn’t
One of the biggest myths in the fitness industry is that faster fat loss automatically means muscle loss, a damaged metabolism or unhealthy dieting
The evidence simply doesn’t support that when it is coached properly
The approach matters, the planning matters and the woman doing it matters
“A fat loss push phase has totally changed the way I view fitness/health in this stage of my life and has had a huge positive effect on my physical and mental health. I feel leaner and stronger than ever”
HOW IT WORKS
Prepare
Before this phase we make sure you have your foundations in place
We’ll look at your current lifestyle, diet and training and decide whether this is the right approach for you
At least 2 weeks are spent at maintenance before the diet phase
Push
You’ll follow a personalised fat loss phase with individual calorie and protein targets alongside strength coaching and support throughout
The goal isn’t to eat as little as possible
The goal is to create the right calorie deficit for you, lose body fat efficiently and make the process as straightforward as possible
Build & Maintain
This is the part most diets forget!
Once you’ve reached the end of the fat loss phase, we bring calories back up and shift the focus towards building strength, confidence and a body you can actually maintain
COULD THIS APPROACH BE RIGHT FOR YOU?
A faster fat loss approach or a Fat Loss Push isn’t about dieting harder. Its about deciding whether a shorter, more focused fat loss phase is the right fit for you
WHO’S IT FOR?
Fat Loss Push is ideal for midlife women who are ready to stop dabbling and start following a clear plan
Fat Loss Push is for women who:
Feel stuck despite eating well and exercising
Want to lose body fat without months of dieting
Want a clear plan instead of guessing what to try next
Feel frustrated by years of starting diets and never quite reaching their goal
Are ready to commit to a short, focused fat loss phase
HOW IT WORKS
Prepare
We begin with 7-14 days at maintenance calories to ensure your body is properly fuelled and ready to diet
Push
You’ll follow a personalised fat loss phase with individual calorie targets alongside coaching and support throughout
Maintain
We’ll increase calories and help you transition out of the diet so you can maintain your results and decide whats next
You don't need any previous fitness experience or to make being motivated your entire personality. You just need to be willing to show up and do the thing. I'll handle the rest!
A Fat Loss Push phase could be right for you if:
You have a reasonable amount of body fat to lose and want a clear, structured plan
You struggle with small calorie deficits because they drag on for months and its easy to lose momentum
You’re ready to commit to a defined period of dieting, knowing there is a plan for what comes after
You want to protect muscle, keep lifting and improve body composition rather than just lose weight
You’re looking for coaching, accountability and a plan built around your individual needs
Example meal plans, food lists and practical nutrition advice
Along the way, as well as the training, you'll learn about recovery and building habits that support your fat loss journey, so you understand both the what and the why.
The knowledge and confidence to understand whats really going on when the scales go up, down or stay the same
A structured exit plan and maintenance strategy to help you keep the results long after the push phase
You'll get personalised calorie and protein targets calculated specifically for you
A strength training plan designed to protect muscle whilst losing fat.
Regular coaching, accountability and support when things get tough
WHAT’S INCLUDED
You'll get personalised calorie and protein targets calculated specifically for you
A strength training plan designed to protect muscle whilst losing fat.
Regular coaching, accountability and support when things get tough
Example meal plans, food lists and practical nutrition advice
Along the way, as well as the training, you'll learn about recovery and building habits that support your fat loss journey, so you understand both the what and the why.
The knowledge and confidence to understand whats really going on when the scales go up, down or stay the same
A structured exit plan and maintenance strategy to help you keep the results long after the push phase
Why I don’t recommend this approach to everyone
I don’t recommend this approach to everyone, some women DO in fact need a slower calorie deficit and some need to spend time at maintenance
Some need to build better food habits before dieting at all!
The goal isn’t always to use the fastest method possible but to use the RIGHT method for the woman in front of me
I don’t coach women to spend their lives on a diet. I coach them to know WHEN to diet, HOW to do it properly and what to do afterwards
APPLY NOW
Ready to stop spinning your wheels and start seeing results?
Complete the application form below and I will help you decide if this phase is right for you