Kelly Bedford presents
GET STRONGER AND
LEANER IN YOUR
Feeling lost in your body? Struggling with perimenopause, weight and fitness? Let’s sort you out.
Personalised nutrition, fat loss and strength coaching for women in their 40’s and 50’s who want to lose body fat, change their shape and stop spending their lives on diets
WHY MIDLIFE NEEDS A DIFFERENT APPROACH
What used to work… doesn't
POV: you're in midlife wondering what the hell happened
Your body's changing. Building and protecting muscle becomes critical in midlife. It affects your strength, body composition and how well you cope with dieting
Life is well busy
Work, family, poor sleep and fluctuating hormones all sap your energy. Waiting for things to calm down before you focus on yourself? Not happening, babes. Strength training has to fit around the reality of midlife.
Your dieting past catches up
Millennial and Gen X women practically wrote the book on fad diets. Years of restriction have shaped our behaviour and expectations around food and weight. That history matters, and it influences how fat loss needs to be approached now.
Generic advice can do one
The usual health advice of eat less, move more, try harder, isn't so simple anymore. You're not failing. Most fitness plans aren't built for perimenopause or busy lives.
My coaching is built around real life. These are fat loss and strength programmes to suit your biology and schedule.
“I feel the best I’ve ever felt in my skin …much better than my 20’s”
The Build Not Shrink Approach
Who it's for
Most women come to me because they want to lose weight, and I am never going to tell you thats the wrong goal.
But I am going to make sure it’s not the only one!
Because if all we focus on is going smaller, you’ll probably end up right back where you started.
I coach women to lose fat when its appropriate, protect muscle while they do it, then build strength and confidence so they’re not stuck in another cycle of dieting six months later
What we'll do
Some women need a focused fat loss phase, some need more structure around food and some need to stop dieting altogether for a while and focus on building better movement habits
Thats why I don’t sell one fixed plan. I coach the woman in front of me
I coach women to know WHEN to diet, HOW to do it properly, and what to do afterwards so the results actually last
HOW IT WORKS
NO TWO WOMEN NEED EXACTLY THE SAME PLAN. EVERY CLIENT MOVES THROUGH THESE PHASES AT A DIFFERENT PACE, DEPENDING ON WHERE THEY’RE STARTING AND WHAT THEY NEED MOST
1. Start Here
Before we make any changes, we’ll look at your nutrition, training, lifestyle, dieting history and goals.
Sometimes the biggest wins come from creating more structure around food, improving training consistency or spending time at maintenance before chasing fat loss
The better the foundations, the easier the next phase becomes
2. Lose Fat
When fat loss is the right next step, we’ll create a personalised plan based on you, not a calculator or generic cookie cutter meal plan
For some women, that means a slower more gradual approach, for others a short fat loss push phase can be the most effective way to achieve meaningful fat loss
This phase is about dieting with purpose
3. Build
Fat loss is not the finish line!
Once you’ve reached your goals, we’ll gradually increase calories and focus on building muscle, strength and confidence
This is where you will maintain your results without feeling like you’re on of off a diet
Because the goal was never just to lose weight, it was to build a strong AF body that feels capable in the years ahead
MEET KELLY BEDFORD
Your specialist in midlife strength and female body composition
I specialise in coaching midlife women because, well, I am one! And I know only too well that fat loss at this stage is rarely straightforward and it can be hard to prioritise our own health.
20+ years of experience training women
My work combines strength training and practical nutrition with my two decades of experience working with women.
Certified nutritionist and PT
I have qualifications in personal training, menopause specialist coaching, nutrition, and women's health, so you're in safe hands.
Menopause and midlife specialist
Together, we'll transform you while navigating hormonal change and inconsistent energy, limited time and perimenopausal rage!
STOP TRYING TO DO IT ALONE!
And stop waiting for 'the right time' too! Drop me a line for a free, no-obligation chat.