Welcome to Fitness Fox London
Helping busy women over 40 show up consistently, get strong, and build muscle with simple yet structured programs that fit into your life.
At Fitness Fox, our training methods are designed exclusively for women in midlife, focusing on what really matters, strength, mobility, and resilience.
Each carefully curated program is built to help your body move better, feel stronger, and function at its best, so you can keep up with everything life throws your way.
All Strength Lab programmes are built around smart, effective training that fits your schedule and delivers real results.
THE STRENGTH LAB
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The Strength Lab is a monthly progressive overload training plan designed to make you stronger, more resilient, and confident in your training.
Training frequency is 2-3x per week
You’ll need access to a set of dumbbells (ideally a lighter and heavier set) to challenge yourself as you progress.
This programme is for those who are already comfortable with key movement patterns like squats, lunges, rows, and presses.
For £26 per month, you get:
✔️ Two Progressive strength workouts per week, designed to build strength and muscle
✔️ One cardio / conditioning session per week, to improve heart health
✔️ Full access to mobility sessions to support your movement and recovery
✔️ Flexible training—fit the sessions around your schedule
This is a rolling subscription, so your plan renews every month, keeping you on track and getting stronger with each cycle.
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A one off payment for a 8 week self paced programme using strength based movements with bodyweight and a looped band.
This is for complete beginners who do not have access to weights but would like to get going with learning how to progressively resistance train.
The training frequency is 2x per week with an optional 3rd conditioning session
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A one off payment for a 8 week self paced programme designed for beginners to complete at home or in a gym to introduce dumbbell weighted exercises.
This programme is for those fairly new to exercise and strength training who want to build confidence with loaded/weighted movements. Training frequency is 2x per week with an optional conditioning session
The Strength Lab FAQ
1. Is this a follow along video plan?
This is NOT a follow along video style workout plan with music. This is coaching plan delivered via an app, just click on your session to see exactly what to do, with clear instructions, short video demonstration and coaching guidance on repetitions, sets and weight
2. How will I progress the exercises?
In each training block there will be clear guidance on how to make each exercise harder as you get stronger, and you WILL get stronger!
3. How long are the exercise sessions?
All exercise sessions are designed to take between 20-40 minutes
4. What equipment do I need?
Depending on the programme you will need either a long looped band or a lighter and heavier set of dumbbells. Please be prepared to invest in heavier weights as you get stronger - which you will!
5. Will you help me stay accountable?
Absolutely! You will be part of The Strength Lab group within the app. Here you will have the opportunity to ask questions, get help from me and send your exercise form video for coaching
6. How often do the workouts change?
You will stick to the same 3 workouts for a minimum of 4 weeks before moving on to a new set of exercises. If you’re someone who likes to have a new routine every 1-2 weeks then this plan is NOT for you
What are others saying?
I love the flexibility of the online programme, I can schedule the workouts around my working day, and doing them at home it means I don't have to worry about going anywhere so it's easier to find 30-40 min to get it done. I also love the satisfaction of marking it Completed on the app! It is easy to see progress and has managed to keep me consistent for so long
Cristina, Strength Lab
Kelly's programme and app were the perfect solution. It gives me the structure and guidance I was desperately needing, and the comfort of knowing that the exercises are targeted at what my body needs at this stage of my life. I never thought I would be that person who craves going to the gym, but it's absolutely who I have become. The easy to follow programme has allowed me to build on my sessions as part of my routine, and they never feel like a chore.
Claire, Strength Lab
Love training online with Kelly. I’m about to complete my 12 week progressive overload training plan. I love the flexibility of planning my week to train at home. The plan has been simple and straightforward to follow, with ongoing support from Kelly which has been brilliant. Any questions I have had about form or increasing weights, I’ll ask Kelly and she’ll guide me in the right direction.
Nikki, Strength Lab
I really like Kelly’s approach, it’s all about feeling good and also taking care of our bodies as we get older. It feels really positive and I’ve got to say that I’m now hooked on the gym.
Amy, 1-1 Client
I love that I feel strong! I can’t believe I have entered my forties stronger and fitter than ever. My body feels very capable because of the strong foundation work with you and I am so immensely grateful every time I put it to the test.
Sarah 1-1 Client
Thanks to Kelly I am training stronger than ever and finally feel I am in tune with body
Venesha 1-1 Client
I bought my 10kg’s FINALLY! I love that I can really feel my muscles working much more
Beccy, Strength Lab
About me
Hi Im Kelly and I have a whopping 20 years of experience in the fitness industry.
Throughout this time, i’ve acquired profound understandings of women’s needs in exercise
My expertise lies in strength and mobility training, particularly in guiding women over 35 and into the menopausal stages.
My passion is empowering women to comprehend their bodies and gain clarity on controllable factors
I am not a ‘go hard or go home’ trainer, neither do I subscribe to ‘6 week transformations’. Im about building real strength for health, longevity and a truly active life
QUALIFICATIONS
NASM Certified Personal Trainer
Bsc Hons Sports Science Degree (2:1), Kingston University
NASM Certified Sports Nutrition Coach
JMG Pre and Post Natal Fitness Specialist
PCES - Certified Pregnancy and Postpartum Corrective Exercise Specialist
GGS Certified Menopause Specialist
As Ft in The Telegraph
Proud to have been featured in The Telegraph for my contribution to empowering women through fitness
1-1 Personal Training
I work with a limited number of clients both face to face at my private studio in East Ham, London and remotely
This service is for those who need a more personalised approach, extra accountability and more tailored support to overcome challenges.
Whether you’re struggling with injuries, motivation or knowing exactly how to train for your body at this stage of life, my 1-1 coaching gives you structure, guidance and confidence to get stronger and move better
Click here to contact me and find out about my availability and prices